Don’t forget advance promotional materials

I have a collection of promotional materials I offer schools at various points in the booking process. Immediately after a school contacts me inquiring about an author visit, if they’re simply looking for more information, I “snail mail” my advance packet. (See below.)

Kim Norman's author visit advance promotional packetEven if a visit never comes to pass, they’ll have my brochure and other materials, including a music CD of my “Storytime Boogie,” and they may remember me in a coming year. I have had PTA coordinators tell me they were handed my packet from an out-going committee member, so it’s clear that at least some of the recipients really do value and hold onto the packet for future years. [Read more…]

How to promote your book and author visits for FREE on Teachers Pay Teachers

60s school classTeachers Pay Teachers is an online marketplace where many thousands of teachers sell work-related digital products to each other. You don’t have to be a teacher to join. And you don’t even need to have a product you want to sell. You may want to offer a digital product that teachers can download, for free, such as a study guide to your book. Since it’s a digital rather than a physical, printed document, there’s no extra expense for you (except a little time) to include a page about YOU and your author visits. Check out the video I made (link below) to walk you through the steps. Feel free to create an account at TPT so you can download my free product, and use it as a model for your own. Here’s a direct link to my Ten on the Sled Printable Activities.

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Getting gigs: Align with other authors

AlignHeading_150dpiI have a lot of author friends I’ve met online and through the Society of Children’s Book Writers and Illustrators. ( ) If you write children’s books, give this organization some serious consideration. It was at a regional SCBWI conference that I got my big break, meeting a New York editor who eventually bought my first book. I’m close enough with some of these authors that we exchange brochures. At the end of an author visit, I give the coordinator their brochures with my endorsement. My friends do the same for me. This has resulted in quite a few bookings over the years.

PlanningYourVisit_coverSmall_byKimNormanHave you signed up for Cool School Visits updates? Sign up using the form on the upper right side of this page, and you’ll receive a free copy of my guide, PLANNING YOUR AUTHOR SCHOOL VISIT, which includes sample programs and breakdowns to target your sessions to different grade levels. (If you’re on a smart phone, keep scrolling and you’ll find the form at the very bottom of any blog post, below any comments.)