Three ways to build word-of-mouth for your author visits

3WaysWordofMouth_150You can build a jazzy website, pay for expensive brochures, spend tons of time networking online and in person, but nothing will ever be as powerful as one librarian telling another librarian about how great your author visit was. Marketers know: word-of-mouth is king.

But librarians and reading specialists are busy people. The minute you’re out the door, your host is onto the next item on her looooong to-do list. So how can you keep yourself in her mind long enough to make it into a conversation with her colleagues? Here are three things you can do near the end of your visit, or afterwards, that may impress her enough to recommend you. [Read more…]

Four website MUST-HAVES to win more author visit invitations

MustHaves_150I’ve had a few friends ask, “How do you get so many author visits?” While I have quite a few colleagues who do a far greater number of visits than I do, I did manage, sometime around my third year of doing school visits, to triple the number of events on my calendar, (from 12 to 36) and that number has stayed fairly consistent since then. I think this jump was mainly due to some key changes I made to my website. [Read more…]

“Cold Calling” that works!

ColdCalling_150Last year, I discovered an effective way to add an extra visit or two to an out-of-town gig. I’ve never had much luck with “cold call” mailings — not only when I was new to the game, but also when I had quite a few published books that librarians would likely recognize. I just never saw any evidence that my mailings ended up anywhere but in the trash. So I had nearly given up on cold calling.

Then, I found something that really worked! [Read more…]

Asking for the check

Asking4theCheck_150dpiYeah, that can be awkward. You can’t baldly ask, “Where’s my money?” Well, you can, but… yikes. Some coordinators and bookkeepers will remember to hand you the check right away, at the beginning of the day. (Yay!) If lunch has passed and there’s still no mention of it, sometimes I play dumb and ask, “Did you give me the check already? Sometimes I forget where I put it!” This makes for a light moment and a memory-jog for the coordinator. If I remember to plan ahead, sometimes I carry a printed invoice in my “magic folder.” (More about my magic folder later.) With the invoice in hand, I ask, “Did you need me to give you a printed invoice for the visit? I have it here.” Usually they’ll say no, but the question also serves as a graceful reminder to retrieve the check.


PlanningYourVisit_coverSmall_byKimNormanHave you signed up for Cool School Visits updates? Sign up using the form on the upper right side of this page, and you’ll receive a free copy of my guide, PLANNING YOUR AUTHOR SCHOOL VISIT, which includes sample programs and breakdowns to target your sessions to different grade levels. (If you’re on a smart phone, keep scrolling and you’ll find the form at the very bottom of any blog post, below any comments.)