You can build a jazzy website, pay for expensive brochures, spend tons of time networking online and in person, but nothing will ever be as powerful as one librarian telling another librarian about how great your author visit was. Marketers know: word-of-mouth is king.
But librarians and reading specialists are busy people. The minute you’re out the door, your host is onto the next item on her looooong to-do list. So how can you keep yourself in her mind long enough to make it into a conversation with her colleagues? Here are three things you can do near the end of your visit, or afterwards, that may impress her enough to recommend you. [Read more…]