Will awards net you more author visit invitations?

DoAwardsMatterAfter a recent Linked-in discussion about book awards, it got me wondering whether being an award-winning author or illustrator will increase a person’s school visit invitations. Specifically, whether awards would make a librarian more inclined to invite an author to her school. I’ve always thought perhaps it would, so I posed the question to teacher and librarian friends on Facebook. My friends said that, for the most part, awards played virtually no part in their considerations. Here are some of their answers: [Read more…]

Three ways to build word-of-mouth for your author visits

3WaysWordofMouth_150You can build a jazzy website, pay for expensive brochures, spend tons of time networking online and in person, but nothing will ever be as powerful as one librarian telling another librarian about how great your author visit was. Marketers know: word-of-mouth is king.

But librarians and reading specialists are busy people. The minute you’re out the door, your host is onto the next item on her looooong to-do list. So how can you keep yourself in her mind long enough to make it into a conversation with her colleagues? Here are three things you can do near the end of your visit, or afterwards, that may impress her enough to recommend you. [Read more…]

Four website MUST-HAVES to win more author visit invitations

MustHaves_150I’ve had a few friends ask, “How do you get so many author visits?” While I have quite a few colleagues who do a far greater number of visits than I do, I did manage, sometime around my third year of doing school visits, to triple the number of events on my calendar, (from 12 to 36) and that number has stayed fairly consistent since then. I think this jump was mainly due to some key changes I made to my website. [Read more…]

Planning for a wide age span

DogsPlanSpan_150Now and then, I hear from folks asking for advice about writing, publishing or school visits. When I’ve taken the time to write a long response, I like to make that time do “double duty” by posting my reply online where others can benefit. Recently, I heard from a person who has been asked to present to a huge assembly (500 students) with a very wide age span – pre-k through 5th grade (!!!) – so she asked for any advice I could offer related to the visit. Here’s my reply: [Read more…]

“Cold Calling” that works!

ColdCalling_150Last year, I discovered an effective way to add an extra visit or two to an out-of-town gig. I’ve never had much luck with “cold call” mailings — not only when I was new to the game, but also when I had quite a few published books that librarians would likely recognize. I just never saw any evidence that my mailings ended up anywhere but in the trash. So I had nearly given up on cold calling.

Then, I found something that really worked! [Read more…]