I know we’re all nearly social-media’d out these days, but it remains an important part of our jobs, as authors and illustrators, to market our books and school visits via social media. It’s not the cheap, easy ride it once was, to market on social media, with Facebook, Twitter and even Pinterest charging for “promoted” posts pins. Still, social media remains the most effective way to get the word out about our doings.
I’ve been experimenting with Pinterest images, such as the one pictured here, on the left. The advice will probably change in the next 10 minutes, but for now, we’re being told that taller, more vertical images get more attention on Twitter. Not sure that’s true, but it’s just as easy for me to create a vertical image as a horizontal image, so here goes. (Not that vertical images work as well on a blog — and definitely not as blog headings.)
For years, I ignored Twitter. Would peek at it now and then, like a forgotten soufflé in the oven, then would quickly slam it shut again. It’s strange for a picture book writer to admit, since the text in my books are so brief, but I just don’t think in 140 word characters. I found the ever-changing newsfeed to be dizzying. So I decided to just let it go. After all, four-year-olds are certainly not on Twitter. Then, after enough school visits where I’d learn, by evening, that someone at the school had tweeted a photo of my visit, I had to face the realization that–while my young readers aren’t on Twitter–teachers and librarians ARE. And they talk to each other.
So I’m back at it, in a haphazard fashion, donning my Ove-Glove and peeking into Twitter. I’m also back on Pinterest, which has changed quite a bit in the year or two since I last visited. And I’ve added “pin it” buttons all over this blog – as much as my WordPress newbie skills allow, at least. Check ’em out! And maybe pin a few, if you’re so inclined. Oh, and I’d be a total marketing failure if I didn’t invited you to pop in and follow a few of my Pinterest boards at https://www.pinterest.com/kimnormanbooks/
Just be careful you don’t singe your social eyebrows. 😉
When it comes to social media–or really any marketing in general–I can’t begin to tell you how much I’ve learned from various marketing podcasts. I’m hooked. I listen to them whenever I’m in my car and every day, when I take my puggle Bookie for a walk. Here are a few of my favorites: [Read more…]